Inexpensive and Effective

This is an example of some guerrilla marketing that was extremely effective with very minimal cost. Virgin Atlantic's main message they want to communicate is the fact that your luggage is going to arrive to you safe without damage, because that is one of a traveler's main concerns. Now, what better way to do this then literally show your customers how careful you really are. This not only creates buzz and excitement around the company but also is a way to instill trust in the companies current customers and potential customers.

So what to do.. what to do??

You have all these great ideas, no money, and know your target is at the street level... sounds like Guerrilla, specifically wild postings. Wild postings are any type of poster that is plastered to a lamp post, brick wall, bulletin board, really any flat surface. It is important to know that these can be done on many scales; its not necessarily just a 11 by 7 poster. Based on your target, and where you are trying to reach them,different sizes and methods are used. Choose with caution in order to maximize your desired exposure. That said, in some cases its really not the size that matter, its what you do with these wild postings. All wild postings fall into two distinct categories: with permission, or without permission.
Wild postings without permission are for those that are true guerrillas at heart. That said, it is not always the method most encouraged. There are many risks with just going ahead and posting things where ever your heart desires. Some may think that the risk is worth the exposure, but is it worth tickets, fines, and written letters in your mailbox with less than appropriate language? It may be tempting to just post your material where ever you want, permission is a pain, but be aware that there could be some serious consequences.
Wild postings with permission on the other hand are the safe way to go for guerrillas that tend to take a little more caution. Permission is a hard thing to get. Although this method of wild posting is probably the best way to go, you may need help if you plan on getting permission. Sometimes the best way to do this is through an agency or wild posting vendor. The benefit of this is they already have locations that are pre-approved. By going through a vendor, a few painfully long steps trying to get permission yourself will be eliminated.

Wild postings are a very important part of guerrilla marketing. AND if used correctly you could use this street level approach to get in the face of your target market while getting a lot of exposure.

This form of guerrilla marketing costs virtually nothing to produce, yet will most definitely catch the eye of potential consumers. Just get your creative juices flowing and use resources readily available to get some attention and get people talking about your brand.