This is an example of some guerrilla marketing that was extremely effective with very minimal cost. Virgin Atlantic's main message they want to communicate is the fact that your luggage is going to arrive to you safe without damage, because that is one of a traveler's main concerns. Now, what better way to do this then literally show your customers how careful you really are. This not only creates buzz and excitement around the company but also is a way to instill trust in the companies current customers and potential customers.
No comments:
Post a Comment