Take a risk.

This is an example of something that may cause hype, excitement, disgust. I think it embodies guerrilla marketing, what do you think?

Trust me, you need it the most.

Entrepreneurs. Ya, you definitely need it. You are one of the most in-need groups when it comes to guerrilla marketing. As an entrepreneur, you don't have the money, man-power, or experience that the big guys have. You have an edge on the major corporations who have all the money in the world to do traditional advertising, because you know guerrilla. When starting your own business, you may flat out not have enough money to advertise, but you still must market. Marketing is how you are going to sell your amazing product or service, now do it guerrilla-style. When you are starting your adventure as an entrepreneur you don't have a lot of cash flow, but you have a brilliant product or service. You can solve all your marketing problems by taking on a guerrilla technique and have a minimum investment with maximum results.

Because of the state you are in as a new entrepreneur, it is important that you are flexible, yet efficient. This means that you need to be able to adapt to what the consumers want, and how you are going to get it to them. You don't have the money to do it in the ways we know work, so instead you bend the 'rules', do it differently, and get it to them fast.

Overall, it is essential to an entrepreneur to take full advantage of guerrilla marketing. Before you know it, you won't be that small-time entrepreneur with a amazing, unrecognized product... You will be rich, famous, and playing with the big boys.

Importance of Experience

This quote says everything about guerrilla and experiential marketing. One of the main objectives when doing these types of marketing is creating that positive brand experience. If done correctly, guerrilla marketing will give the consumer an experience they won't forget, partially because they can't. As mentioned in one of my previous blogs, guerrilla marketing really gets into the consumers head in a way traditional media can not. Just when the consumer thought it was safe, and they could bypass all advertising...BOOM guerrilla hits them and before they know it they are affected. At this point, it is up to the genius of the guerrilla marketing campaign to create the positive experience. It is important to promote who the brand is and what they stand for.

The second part of the quote about giving value to the consumer at every point of contact is also very important to guerrilla marketing. Although not all marketers use it, an incentive for purchase is key, and can be a cost effective way of guerrilla marketing to make sales.

If the brand does not make a positive impression in the consumers mind, and the consumer is getting nothing out of it, what is the point? So maybe this quote is more obvious than I thought. Just live by it. Create an excellent brand experience. Offer a relevant value.

Lets hear it from the man himself... Jay Conrad Levinson

Follow this link and get a few words from the Father of Guerrilla Marketing.

http://www.youtube.com/watch?v=idGj0FMZHN8

Hitting the emotions with some experiential

It's all in the senses...

This is where experiential marketing comes in. With experiential marketing it is very important that you are tapping into the senses of the consumer. When done properly, experiential really hits the consumers senses in a way that is almost subconcious. Not only does this form of marketing tap into the mindset of the consumer, but if done effectively should engage as many of the senses as possible. With the growing resistance to traditional forms of media, it is extremely essential that consumers are hit on a different level and the marketing makes an impact. We know that consumers have a short attention span when it comes to advertisements, so experiential marketing is a way capture their attention and really make an impact. Experiential marketing, if done effectively, will really connect with the consumer's mind on many levels including emotion, logic, and other general thought processes.