It's all in the senses...

This is where experiential marketing comes in. With experiential marketing it is very important that you are tapping into the senses of the consumer. When done properly, experiential really hits the consumers senses in a way that is almost subconcious. Not only does this form of marketing tap into the mindset of the consumer, but if done effectively should engage as many of the senses as possible. With the growing resistance to traditional forms of media, it is extremely essential that consumers are hit on a different level and the marketing makes an impact. We know that consumers have a short attention span when it comes to advertisements, so experiential marketing is a way capture their attention and really make an impact. Experiential marketing, if done effectively, will really connect with the consumer's mind on many levels including emotion, logic, and other general thought processes.