Why Guerilla??

So, after doing some research (because lets face it I'm not an expert on this stuff yet) I realized that there are three main reasons why a business should consider guerrilla marketing.

1. It's targeted. Depending on the the brand and the message, guerrilla offers a chance to speak directly to the consumer during their daily activities where traditional media may not reach them. Guerrilla marketing is a chance to get right in the face of the potential consumers making your message a lot more effective and buzz worthy.

2. It's good for the budget. This is where you use what you have to get noticed. Money does not grow on trees... especially not with the economy today, so there has to be a better way to get your message noticed. That's where guerrilla marketing comes in. The key is, you use the resources you have, with only the amount of money you have, and create an effective guerrilla campaign. Utilizing what resources you do have, and using them to capitalize on your message in an original way will get your product/brand noticed.

3. It's press-worthy. Reporters and journalists want to be where the action is, so give them a reason to talk about your brand. Guerrilla marketing is a chance to create excitement about your brand or company or product in a way that makes it newsworthy. Now not only are you getting noticed because of your unique marketing idea, but the word-of-mouth is expanded even more because now the press is giving you exposure. It's a win-win.

So, after reading these three points, it should be clear why guerrilla marketing is a necessary form of exposure you should utilize.

Another example of how an original advertising idea can really get noticed.

Guerrilla Marketing

This is an example of a sushi company and their innovative idea to get the word spread about who they are and what they do. Constant exposure. Smart.

Whhhat?

Experiential marketing. It's new. It's exciting. It's the future of marketing. But you do you know what it is?
On a grand scale, it is an all-encompassing term for thinking outside the box, doing things differently, and straying away from conventional forms of media. More importantly, in the tough economic times, experiential types of marketing such as guerrilla marketing, provide an extremely creative and innovative way to bring marketing to the streets so a company's brand gets noticed. Not to mention its A LOT more inexpensive in comparison to traditional forms of media. Bringing it to the street can also include event marketing, brand samples and trial purchases, tryvertising, and many many more. I created this blog to inform the marketing world, or anyone who cares, about this new age, up and coming, exciting way to make your brand a marketing success without breaking the bank.