Whhhat?

Experiential marketing. It's new. It's exciting. It's the future of marketing. But you do you know what it is?
On a grand scale, it is an all-encompassing term for thinking outside the box, doing things differently, and straying away from conventional forms of media. More importantly, in the tough economic times, experiential types of marketing such as guerrilla marketing, provide an extremely creative and innovative way to bring marketing to the streets so a company's brand gets noticed. Not to mention its A LOT more inexpensive in comparison to traditional forms of media. Bringing it to the street can also include event marketing, brand samples and trial purchases, tryvertising, and many many more. I created this blog to inform the marketing world, or anyone who cares, about this new age, up and coming, exciting way to make your brand a marketing success without breaking the bank.