This is an example of a sushi company and their innovative idea to get the word spread about who they are and what they do. Constant exposure. Smart.
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When you are sick of traditional media, sick of conforming, and want to be anything but the norm, that's when experiential marketing comes in. Be innovative, be different, get noticed, and make it happen. Street level experiential marketing tactics such as guerrilla marketing, tryvertising, event marketing, and many more, are the future of marketing. Trust me, you do not want to be left behind.
It's always nice to see companies thinking outside the box when trying to get their name out there
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