Why Guerilla??

So, after doing some research (because lets face it I'm not an expert on this stuff yet) I realized that there are three main reasons why a business should consider guerrilla marketing.

1. It's targeted. Depending on the the brand and the message, guerrilla offers a chance to speak directly to the consumer during their daily activities where traditional media may not reach them. Guerrilla marketing is a chance to get right in the face of the potential consumers making your message a lot more effective and buzz worthy.

2. It's good for the budget. This is where you use what you have to get noticed. Money does not grow on trees... especially not with the economy today, so there has to be a better way to get your message noticed. That's where guerrilla marketing comes in. The key is, you use the resources you have, with only the amount of money you have, and create an effective guerrilla campaign. Utilizing what resources you do have, and using them to capitalize on your message in an original way will get your product/brand noticed.

3. It's press-worthy. Reporters and journalists want to be where the action is, so give them a reason to talk about your brand. Guerrilla marketing is a chance to create excitement about your brand or company or product in a way that makes it newsworthy. Now not only are you getting noticed because of your unique marketing idea, but the word-of-mouth is expanded even more because now the press is giving you exposure. It's a win-win.

So, after reading these three points, it should be clear why guerrilla marketing is a necessary form of exposure you should utilize.